So says high-profile business blogger, bestselling author, and Squidoo founder Seth Godin in his new book, The Dip, which hit bookstore shelves last Thursday.

And he’ll honor Philly with his presence this Wednesday when he speaks at the World café about the ideas in his latest tome. (Unfortunately, seats are sold out.)

In The Dip, Godin gives biting insight on how to identify and follow through on worthwhile goals, while recognizing and quitting unattainable ones. But that’s not where his counsel ends.

We recently caught Godin’s ear to discuss how businesses can achieve marketing success online. And we captured the conversation in a podcast on IncPlace.

There, you’ll hear some of his quick-witted takes on business trends and practices—the same analysis that has changed the way many top professionals think about marketing, business, and work. So listen and learn—it might be enough to turn you into a quitter.

Usually, if you go to a restaurant and your meal is still raw, you send it back to the kitchen. If you’re local Philly writer Sasha Issenberg, you write a book about it instead.

The raw food in question is sushi, a traditional Japanese meal made of vinegared rice combined with various toppings or fillings, especially seafood, but also vegetables, mushrooms, eggs, or meat.

And the book “The Sushi Economy: Globalization and the Making of a Modern Delicacy,” was released yesterday. It covers the history, economics, and cuisine of sushi over the past 60 years, and explains in terrific detail how the once-unknown dish is now a global splash.

Of course, no one can talk about a book better than its author, so we went straight to the source on Monday, and met Sasha for a fine sushi lunch at Genji. Dare I say the interview was … raw? Check out the podcast with Sasha over at IncPlace, and decide for yourself.

It’s well known that Philadelphia is the City of Brotherly Love. But it might just as well be known as the city of firsts.

The site of the signing of the Declaration of Independence was the country’s first capital, home to the first hospital founded by Benjamin Franklin, Bartram’s Gardens the first botanical garden, and America’s first zoo, just to name a few.

So it’s only fitting that Philly was the first U.S. city to join forces with Earthlink to offer free WiFi to the locals.

And after three years of planning, we can stop x-ing out the dates on our calendar in tearful anticipation. The initiative’s completion is close at hand. Local nonprofit Wireless Philadelphia is leading the charge to bridge the digital divide, and wire all Philadelphians ASAP.

If you don’t believe me, maybe you’ll believe the experts -- namely, Wireless Philadelphia’s CEO Greg Goldman and Operations Manager Tom Kim. We at IncPlace sat down with them last month for a podcast that explains the past, present, and soon-to-be-realized future of this groundbreaking project.