Earlier today at Penn's Annenberg School, about forty assorted minds from often divergent worlds, ranging from the upper management of traditional news organizations to the trenches of independent media, from seasoned journalists to young news consumers, met to discuss the future of norgs (a contraction for "news organizations").
During today's unconference a tone was struck for what is hoped will be a lasting, organic conversation about the necessary adaptations for journalism in the 21st century. Read more from some of the attendees:
Buzz Machine
Blinq
Dragonballyee & photos,
The West End
Unpacking My Library
Philly IMC video
I think all this new media
I think all this new media talk is much ado about nothing. The media adapts organically. Always has. Always will, and in an ''additive'' rather than a ''subtractive'' way. It's all not so complicated. Where there are readers, there will be publishers and advertisers. No different than a farmer's market.
I disagree
"Where there are readers, there will be publishers and advertisers."
There's the rub. Readers used to pay for what they are now getting free online, and online advertising rates are, generally speaking, lower than print rates. The media will adapt, but adapting while under the pressures of capital markets and multinational corporate ownership makes the project of wringing dollars from online content tougher than ever. We need to find a way to keep journalistic integrity -- and jobs -- intact while changing the very structure of the profession. The livelihood of many people hangs in the balance, and that is certainly not "much ado about nothing."
Matt is 100% correct
Bander...another newbie...haven't been here long myself, what brings you to PhillyFuture? Will you be a writer up here, or a commentor? As a newbie, I am enjoying overall the experience of reading so many different writers.
While Bander's comment is not without merit, I will have to agree with Matt...after all, just look at the fate of our own dear Philly newspapers.
"Where there are readers, there will be publishers and advertisers. No different than a farmer's market." Bander have you been to any farmer's markets lately? If you are a food shopper you will have to agree that what I used to truck to Reading Terminal or 9th Street to find can be found between Trader Joe's and DiBrunos...LOL...just a "foodie's" persepctive! (but that is not to say I prefer them over Reading Terminal or 9th street, because I don't - it is merely more conveninent sometimes....)
To take the fate of the
To take the fate of the Philly newspapers a little further, there actually are readers, and believe it or not, these newspapers are profitable. The business decisions that have been made in recent months have less to do with current reality than with future projections -- which at this point are still just theory.
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