Recently, we brought you our take on the battle of the local magazines in a post Main Line vs. Main Line. Today Monica Yant Kinney brought us Act 2.
We still think Main Line Today showed poor sportsmanship with their "wah, wah, wah we want all the toys" lawsuits. We recently compared for a second time Main Line Today and Main Line Magazine - we put their recent issues side by side, and for what it is worth not being in their targeted demographic, we have to say Marni Manko's "Main Line Magazine" trumps "Main Line Today". Sorry if that might be an unwelcome review, but hey, we are entitled to our opinion.
We will further note that based upon some recent experience of some of our members, Main Line Magazine is much faster at getting back to folks about requests for coverage of scoial events, etc.
The Main Line is more than big enough for two of them. May the best magazine win, fair and square with no further whining to big daddy the court system. If you can't win playing with all the toys at your disposal, please...just get out of the sandbox...
Monica Yant Kinney | High-society turf war presses on
By Monica Yant Kinney
Inquirer Columnist
Whew, that one was close. Just weeks before the publishers of Main Line Today and Mainline were to square off in federal court, they've agreed to stop disagreeing about whether rich and fabulous suburbanites can tell the two magazines apart.
Both will continue to run ads for eye lifts, tummy tucks and laser hair removal. Both will keep covering charity balls and boutique fashion like an heirloom-quality Persian rug.
As part of a settlement reached last week, Mainline, the upstart, will change its cover logo ever so slightly. And Main Line Today will go back to griping in private about whether the brassy newcomer with the matte finish will banish the aging veteran to the first-wives club.
Now it's up to readers to decide which - if either - of these two magazines looks best in their manicured hands ...."If you are on the Main Line and are interested in this sort of Botox, hunt club, Mercedes Benz sort of world, you might find one or the other more suitable to your needs," Mainline's attorney Roberta Jacobs-Meadway, a partner at Ballard Spahr, explained yesterday.
But would she read either of them? The lawyer has a solid defense:
"I live in Center City."
More than a decade ago, someone at the U.S. Patent and Trademark Office approved Main Line Today's land grab. This month, the government wised up and denied it...The lawsuit, for those who didn't memorize my previous piece about this catfight, centered on Main Line Today's claim that it had the exclusive right to utter the words "Main Line" while courting the most desirable denizens of the 610 area code....."Applicant must disclaim the geographically descriptive wording Main Line," the patent and trademark office ruled March 7, because it is a "primarily geographical descriptive of a particular geographic area located west of Philadelphia, noted for high standards of living."
Credit, or blame, Google.
Oy vey! Enough already...of course we wonder,based upon this news story last week (there is a video to watch too),which magazine will be first to cover Main Line Plastic Surgeons and their on the border of porno "before and after enhancement/reduction/correction" photographs because after all, we're used to seeing these folks full frontal glam in the society pages, not full frontal on local websites for all the world to see. Yikes! Wonder who can match the gowns and tuxes to these body parts? Further note we are pointing this out because it is in seriously bad taste and slightly hypocritical (parents crusade against porn, yet they have their own body parts out there like the very thing they despise?) to have these before and after shots out there like that. And that is an opinion shared by many.

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