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Philadelphia News and Views YOU Write - Urbi et Orbi

MUSIC IS OUR OIL presents "THE BETA TEST" concert

PIMP MY EXXON

MUSIC IS OUR OIL TO HOST PRESS CONFERENCE AND FREE CONCERT AT ROCK & ROLL EXXON ON OCTOBER 11TH 2008 TO ANNOUNCE THE "MUSIC IS OUR OIL" WORLD TOUR CONCERT/FILM

It's better than the MTV reality show Pimp My Ride and it's happening in Philadelphia on October 11th 2008. An EXXON gas station recently dubbed "ROCK & ROLL EXXON", is getting "pimped out," "tricked out," and rebranded to serve as the venue for a press conference and "BETA TEST" concert to unveil a revolutionary world tour/concert and film titled "MUSIC IS OUR OIL” (MIO). The MUSIC IS OUR OIL world tour, which is scheduled to begin June 19, 2008, will send America's greatest Hip-Hop and Rock artists to oil producing countries to barter music and other essential commodities for 20 million barrels of oil. The 20 million barrels of crude oil will be transferred into 125-gallon MIO gas cards, which will be distributed to 3.2 million Americans thru the Temporary Assistance for Needy Family (TANF) program.
Organizer, and producer of MUSIC IS OUR OIL, 3Kingdoms Entertainment CEO Mikal Kamil says, "The purpose of this press conference is to introduce to the world a new American model we call "MUSIC IS OUR OIL." We will announce MIO's strategic vision, execution, and expected outcome. We will also encourage the great thinkers, activists, and doers of the world to be a part of this "Great Collaboration." Kamil says, "We are living in very progressive and different times. For the first time in history an African American is running successfully for president of the United States and EXXON MOBILE is hosting a BETA TEST concert on their gas station lot. In a very sexy and cool way MIO will show how gasoline can be used as a positive purchase and as part of the energy solution."
Much of the coolness of the BETA TEST will come from the eclectic personalities involved in the concert. The outgoing cast will consist of grafitti artists, indie rock bands, hip-hop artists, leading members of the music, oil, gas, ethanol, solar and auto industry and surrogates from the Barack Obama campaign. Adding to the list of unusal suspects, ethonol fueled indy cars, electric cars, gasoline tankers will serve as the backdrop for the concert's stage.

MUSIC IS OUR OIL presents
"THE BETA TEST" concert
After the press conference, 3Kingdoms Entertainment, Rock & Roll EXXON and EXXON distributor Lehigh Gas will sponsor a free concert titled "The Beta Test." "The Beta Test" will be held in Philadelphia outside at Rock & Roll EXXON gas station; located at 2330 Aramingo ave. The free concert will feature 10 indie rock bands and hip-hop artists who will barter their musical performances for gasoline. Artists will recieve a full tank of gas and the additional gas will then be transferred into 25-gallon MIO gas cards, which will be issued to low-income residents thru the Temporary Assistance for Needy Family (TANF) program. In addition all of the staging and concert production items as well as grafitti artists services are being bartered for gasoline. Circumventing the deflated dollar, weak economy is essential in offseting the cost of the event. With an emphasis on diversity, experimentation, linkage, collaboration and being part of the solution, the BETA TEST concert will transform a local EXXON gas station lot into ROCK & ROLL EXXON. The BETA TEST will also serve as a platform for the Obama/Biden and MCain/Palin campaign to push their "GET OUT TO VOTE" intiatitive. Surrogates from both candidates will be attending.

“The rising cost of energy has created a strain on all consumers across the country. In addition to dispersing gas cards through the Music is our Oil program, we’re encouraging people to use E10, a 10 percent blend of ethanol and 90 percent gasoline,” said Toni Nuernberg, executive director of the Ethanol Promotion and Information Council (EPIC), a Music is Our Oil sponsor.
The more than 9 billion gallons of ethanol in our fuel supply is helping to keep prices at least 15 percent lower, saving the average American family approximately $500 per year, according to Merrill Lynch.
“The long-term solution to high gas prices is diversifying our energy choices” said Tom Collina, executive director of 2020 Vision, a national group promoting alternative energy. “We need to give consumers more choices such as plug-in electric cars. With plug-ins, you can go from $4 per gallon of gas to $1 per ‘gallon’ of electricity.”
Plug-in Electric Vehicles (PEVs) will soon be on the market from GM, Toyota, Nissan and others. 2020 Vision supports the early introduction of these vehicles as well as federal incentives for consumers to make these cars affordable. “These cars are cheaper to drive, use domestic fuel, and dramatically reduce global warming pollution,” said Collina. “They are the ultimate solution to high gas prices.” 2020 Vision will drive a plug-in car to the event.

Other collaborators and sponsors include: Rock & Roll EXXON, Lehigh Gas, International Recipricol Trade Association, Pennsylvania Gasoline Retailers and Allied Trades, Ethanol Promotion and Information Council and 2020 Vision.

The BETA TEST is a test concert of the intended June 09 MUSIC IS OUR OIL world tour concert/film. Aside from the entertainment and oil industry, MIO has a lot of moving parts connecting to one mainframe. The BETA TEST concert is an early step in the development of the MIO world tour concert series. The BETA TEST will serve as the precurser to the start of larger activities with many moving parts. The "Great Collaborators" of MIO will use the BETA TEST to discover whether MIO's entertaining, logistical, marketing, technological, social and philanthropic concepts can be successfully realized.
Starting three years ago, 3Kingdoms Entertainment's Mikal Kamil did the unthinkable; he brought the entertainment and energy industry together to help raise money for low-income Americans that couldn't afford heat. This event was dubbed "Artists For Heat." Mikal Kamil, brainchild of MIO says, "We are also doing The Beta Test for personal reasons. We want to prove the naysayers wrong AGAIN. We want to say WE TESTED THE MIO AND IT WORKS."
On June 19, 2009, 3Kingdoms Entertainment will launch MUSIC IS OUR OIL and revolutionize the world of benefit mega events. Additional details regarding the logistics of MUSIC IS OUR OIL will be disclosed at the press conference. Members of the press and energy advocacy community are invited to attend both the press conference and concert. Tickets to the free concert will be distributed in Philadelphia through local radio promotions, and a variety of other promotional activities.

What: Press conference to announce revolutionary world tour concert/film and
Free concert with alternative Rock and Hip-Hop artists titled "The Beta Test”
Featuring: Leading members of the music, oil, gas, ethanol, solar and auto industry
Indie Rock Bands and Hip Hop artists: Matt Duke, The Feather Tops, Whiskey Livin, The Adam Monaco Band, Preston Swift, Hezekia, Stillicide, Nickelz, Dinner Thieves and Mellow Veneer
When: Press Conference: October 11, 2008 at 11:00 a.m. ET
Free Concert: October 11, 2008 at 3:00 p.m. ET
Where: Press Conference: ROCK & ROLL EXXON- gas station-
2330 Aramingo Ave
Concert: ROCK & ROLL EXXON- gas station-
2330 Aramingo Ave
Contact: To RSVP for news conference and concert, contact 3Kingdoms@verizon.net, musicisouroilbetatest@gmail.com